This new opportunity will allow advertisers to reinforce the effectiveness of their TV campaigns on data segmentation issues ranging from geolocation to specific household typologies, including data on small TV consumers, and at the same time to give access to the TV medium to many SMEs and SMIs. more than 11 million individuals and 18% of French households) relevant and appropriate advertising, in compliance with personal data regulations. Banque Populaire found THE song to talk about freedom with " Free" by Stevie Wonder.Īlternative rock to talk about reliability, Bouygues Telecom has also understood this and praises the qualities of its 4G network to the rhythm of " The Keys" by Talisco (2015).One year after the first agreements with Orange and then Bouygues Telecom, TF1 PUB has announced the signing of a new partnership on segmented TV with SFR.ĭrawing on SFR's technological know-how, TF1 PUB will offer advertisers targeted linear TV advertising to households equipped with an SFR box, subject to their consent and the technical eligibility of their box, from the beginning of 2022.įrom now on, advertisers will be able to combine the quality and power of the TF1 group's channel content with the precision and granularity of digital targeting to send SFR, Orange and Bouygues Telecom TV subscribers (i.e. That's what the Banque Postale thought in 2009 when it made Weezer's " Island In The Sun" its anthem for banking freedom.īanque Populaire - “Free” by Steve Wonderīanks do promote a lot the concept of freedom to their customers to set up trust between them. Who says freedom of choice, says alternative rock. This is the idea that the Crédit Agricole wants to communicate to its clients since 2011, through " Whatever" by Oasis La Banque Postale - “Island In The Sun” by Weezer
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"I'm free to be whatever I - Whatever I choose". This is the option that MAE leaned toward in 2012. What is the best way to show the strength of an insurance policy? Use a song in BGM that evokes strength. Whether we agree or not with the choice, we can all agree that the music reminds us of Axa. It is the cover of " Beggin" by Frankie Valli & The Four Seasons that Axa chose to promote its home assistance service in 2009. Proving that the services provided are trustworthy, here is the objective of the music used in insurance and banking ads. Songs from insurance companies, banks and operators ads Nothing better than a summer hit to talk about ice cream! That's the formula Häagen-Dazs adopted with " Come get it bae" by Pharrell Williams ft. Häagen-Dazs - “Come get it bae” by Pharrell Williams ft. In 2017, the brand showed us how the iPhone X gave life to the message thanks to Animoji to the sound of " All Night" by Big Boi. Have you ever listened to the song beyond the first verse?Īpple is a master in the art of using unforgettable music for its ads. iPod Nano's may not be in circulation anymore, but the song makes us want to get our hands on one. In 2007, Apple's hands introduced the iPod Nano to the sweet rhythm of " 1234" by Feist. This is not the first time that this song is used in a Nutella advertisement: in 2003, for example, the brand whispered that ” il faut de l’énergie pour être un enfant” ("it takes energy to be a child"). Released in 2021, this Nutella ad takes one of its flagship feel good songs for advertising, " Glorious" sung by Andreas Johnson and accompanies it with the slogan " Dites bonjour à ceux que vous aimez" ("Say hello to those you love"). To disable cookies, select Restrict all sites from storing data, click Cookies and site data, then hover over the site that created the cookie, and click X in the right-hand corner, or click Delete all.įeel good musics Nutella - “Glorious” by Andreas Johnson In the Privacy section, click Content Settings. At the bottom of the page, click Show advanced settings. If you're using the Chrome browser: click the Google Chrome menu icon, then Settings.Select the Cookies you wish to disable and click Clear or Clear All. In the window that appears, choose Privacy/Security, and click Show Cookies. If you are using the Safari browser: click on the Settings button, then Preferences.Select the Cookies you wish to disable and delete them. If you are using the Firefox browser: click the Firefox Menu icon, then click the Tools button, then Options in the window that appears, choose Privacy and click Remove Specific Cookies.Then close the window that contains this list of Cookies and double-click OK to return to the Internet. Then click on Show Files and select the Cookie(s) you wish to disable. Under the general tab, Browsing History, click on Settings. If you are using Internet Explorer browser: click on the Tools button, then Internet Options.